Developing a detail-driven WordPress build for a New York City general contractor, translating a finalized homepage design into a cohesive, scalable website.
American Royal Renovations (ARRNYC) is a New York City–based general contractor specializing in residential and commercial renovation projects. Serving clients throughout NYC, the company is known for quality craftsmanship, refined finishes, and a hands-on approach to renovation in demanding urban environments.
The project began with the development of the homepage, which was provided as a finalized Photoshop mockup. The goal was to recreate the design with exact visual fidelity—translating every layout decision, spacing detail, and typographic choice into a working WordPress front end.
The site was built using WordPress and Elementor, with additional custom HTML and CSS layered in where native tools were insufficient. This allowed for precise control over alignment, spacing, and responsive behavior, ensuring the live site matched the original design intent as closely as possible across devices.
This initial build established the technical and visual foundation for the rest of the site—setting standards for layout structure, spacing, and component behavior.
Once the homepage was fully developed, the focus shifted to designing and building the remaining pages and interface components. Using the completed homepage as a reference point, internal pages were designed to extend the established visual language while maintaining consistency in hierarchy, rhythm, and tone.
Rather than introducing new stylistic elements, the design process emphasized continuity. Layout patterns, spacing rules, and component styles were reused and adapted to ensure every page felt cohesive and intentional. This approach allowed the site to scale naturally while preserving the integrity of the original design vision.
The final ARRNYC website is the result of a detail-driven design and development process—one that bridges an approved homepage concept with a fully realized, cohesive website. By extending the original design language across all pages and executing it with care on the front end, the site delivers a polished, professional experience that reflects the quality of American Royal Renovations’ work.
It’s a build defined by continuity, precision, and craftsmanship—where design and development work hand in hand to bring the vision to life.
Whether you’re launching a new business or refreshing an existing brand, I create websites tailored to your goals — with clear communication, custom design, and zero hassle. Let’s collaborate and build something made just for you.
