Creating a unified digital home for four specialized paving and restoration companies under one modern, easy-to-manage website.
Redaelli Industries is a family-run parent company based in New Jersey, overseeing four respected names in the asphalt and paving sector: L&L Paving Co., Greenway Industries of NJ, FABCOR INC., and Asphalt Restoration Enterprises. Together, these companies serve commercial, municipal, and industrial clients with a wide range of services—from milling and paving to environmentally conscious restoration and resurfacing. While each brand maintains its own expertise, Redaelli Industries brings them together with shared values, decades of experience, and a commitment to quality workmanship.
The design takes a subtle, grounded approach—anchored by neutral off-whites and confident typography that allow the Redaelli name and its four companies to take center stage. Hints of deep green and vibrant kelly add contrast and energy, without straying from the brand’s industrial, boots-on-the-ground personality.
This balance of clean structure and organic warmth feels fitting for a company built on decades of experience but still moving forward. Motion in the video headers reinforces that momentum—bringing the real-world work to life in a way that feels authentic, not overly produced. The result is a design system that’s not just clean and functional, but tailored to reflect who Redaelli Industries is: established, capable, and quietly evolving.
The site was built with simplicity and scalability in mind. A clean WordPress backend allows the Redaelli team to easily manage job listings and showcase recent projects through custom post types—ensuring the site can grow as the business does. Each of the four companies has its own dedicated page with clearly structured service info, making it easy for visitors to find what they need. The contact experience is straightforward, whether someone’s looking to request a quote or apply for a position.
From the layout to the backend setup, every part of the site was designed to support clarity—for users navigating the site and for the team managing it.
The final website gives Redaelli Industries a strong digital foundation—one that reflects their newly unified brand while honoring the distinct strengths of each company under their umbrella. It’s easy to navigate, easy to manage, and built to grow. Whether a potential client is exploring services or a job seeker is looking to get in touch, the site makes that experience seamless. More than just a refreshed online presence, it’s a practical tool that supports Redaelli’s next chapter.
Whether you’re launching a new business or refreshing an existing brand, I create websites tailored to your goals — with clear communication, custom design, and zero hassle. Let’s collaborate and build something made just for you.
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